• In the News

    "Introducing Money-Making Grandstands that Look Great!"

    Feb 27, 2012
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    Louisville, KY, February 27, 2012 – The nation’s leading bleacher manufacturer and America’s largest banner company have formed a strategic partnership intended to bring new advertising revenue to schools and stadiums.

    Dant Clayton’s grandstands and bleachers will now be “Advertising Enabled,” OEM-equipped with Britten’s proprietary banner display hardware.

    The timing for the new offering is seen as superb, given the state of cash-strapped school districts.  Many districts have found advertising in sports venues to be an excellent source of revenue.

    Once installed, a venue’s “Advertising Enabled” bleachers will be ready to handle a system of advertising signage along the sides, front, or back of the grandstand infrastructure without the need for any retrofitting or additional hardware.

    Dant Clayton’s bleachers are already in use in dozens of North America’s most prominent college and professional sports stadiums, arenas, and fairgrounds.  Britten’s banners and displays are seen at NASCAR races, professional basketball and football games, and PGA golf events.

    Dant Clayton Chairman Bruce Merrick commented, “We’re already hearing from our customers that being able to implement a turnkey bleacher advertising program is a win-win situation.”

    Britten Chief Executive Officer Paul Britten added, “For years, Britten has been transforming grandstands at major sporting venues from empty and unsightly to beautiful and revenue-generating. This partnership will extend those opportunities into schools and stadiums.”


    Since 1979, Louisville-based Dant Clayton has been the leading manufacturer in outdoor seating systems, aluminum bleachers, stadium bleachers, and grandstands for high school, college, and professional venues.

    Founded in 1985, Britten is the nation’s leading provider of grand scale banners and displays, with customers ranging from Disney, ESPN, Simon Properties, and NASCAR to thousands of small businesses.

    For more information, please contact Kelly Douglas at (502) 634-3655 ext. 357.